Every now and then Nike turns a tide in footwear and releases a pair of shoes that completely rethinks what a performance shoe could be. That happened this year. Three times. The Kobe X Elite, The LeBron 12 Elite, and The KD7 Elite are each completely different thoughts on what a basketball shoe should be, but each maintains an impeccable amount of refinement in design and technology. And it was our pleasure to elevate each of those in separate motion pieces that illuminate their design.
I was responsible for texturing and look development of the shoe as well as lighting several shots.